“I always find it baffling when artists say that they have to tour all the time or they wouldn’t be making money, when I’m sitting here making my own music and videos and earning enough off both those things to live (in fact the money I earn from either of those would be alone sufficient to live), so I have to conclude that they’re doing it wrong. Either they have unnecessarily extravagant lifestyles or they’re just stuck in a shit deal. The music industry’s very strange. That’s why I’d like to change it :)” – Alex Day
Alex Day is a UK artist who cracked the Top 5 last December without any record company or management team. He’s sold over 100,000 singles on his own. His search activity is at a level that nearly rivals buzz band Alabama Shakes. In our recent conversations, we discussed SxSW and why he doesn’t need to perform live. The quote above came from that chat. His experience is certainly proving that you CAN make money with recorded music. You can do it by yourself. It’s not about just one path.
His new video, “Lady Godiva”, has gotten over 300,000 views in less than a week. The top YouTube result for Alabama Shakes got that much in 6 months. It’s not that one artist is better than another. It’s that you can make your success as long as you focus on what you’re good at.
And what did YOU do last week?