Tag Archives: Old Music Industry


The music business has changed in so many ways over the last few decades, but how much has it changed?  Sometimes it’s good to look back just to see how far things have come in the last few years.

As I was cleaning up around the house, I stumbled across an old promo item from U2 that I had from many years back.  It was a Solicitation Kit to convince retailers to stock their then-new Achtung Baby album on store shelves.  With all the recent hype around the album’s 20th anniversary, I cracked it open to remind myself of the kit’s contents.  Inside, it contained an advanced cassette of several songs, a video tape, and of the greatest interest here, the original marketing plan.  There’s nothing inherently controversial in what was done to market the album 20 years ago, but there is a lot of interesting tidbits that show how much marketing has changed in the last 20 years, including:

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