LIGHTS, MAT KEARNEY, NELLY FURTADO: FUTUREHIT PREDICTIONS

LIGHTS “My Boots”
INTRO: 2
A very standard 15 second intro that sets the listener up for a very traditional structure.
CHORD CHANGES: 6
Song has plenty of chord changes within the verse and chorus, but applies them very consistently.
DYNAMICS: 5
Some changes (intro to verse) are throughout the song, but for the most part the song feels like a consistent beat with minimal changeups.
2 MINUTE CHANGEUP: 4
Bridge keeps same dynamic level and beat. Also repeats lyrics from chorus. While arrangement is different, the vibe appears to have minimal changes from the chorus.
HOOKS: 5
Song title is not repeated that often in chorus, and also ends with a “boo-o-o-o-ts” lyric.
ENDING: 6
The ending is cold with Lights just singing the word “Boots” acapella. That lyric is on the resolve allowing closure, but it happens abruptly without the same resolution in the instrumentation.
LENGTH: 4
At just over three minutes, it gives the listener little time to be fully engaged or owned by the song. It dissipates rather quickly to be sticky.
TIME BTWN RELEASES: 9
Lights’ debut was released just over a year ago, and an acoustic EP was released this past summer to keep fans interested.
SEARCHABILITY: 3
Song title competes with Montell Jordan’s “My Boots” and Randy Houser’s “Boots On”, not to mention some generic boot companies.
VIBE: 5
Overall, the song is relatively flat, short, and non-dynamic. Plus the “oo-oo-oo” in the “boots” lyric of the chorus for some reason doesn’t sit right.
FUTUREHIT POTENTIAL: 49%

MAT KEARNEY “Head Or Your Heart”
INTRO: 2
A very standard 15 second intro that sets the listener up for a very traditional structure.
CHORD CHANGES: 5
The song keeps the same chord progression throughout the song.
DYNAMICS: 8
One of those songs that just continually builds up momentum as the song progresses.
2 MINUTE CHANGEUP: 4
Aside from some guitar, the song just keeps building with little changeup at the midway point.
HOOKS: 5
The song is not constructed in a traditional fashion, so it’s a little unfair to judge in that regard, but in the same vein, there’s not much to make the song quickly singable.
ENDING: 5
The song does not have a chord resolution, which helps, but it does have a long trailing fade that does not add urgency to make it memorable upon completion.
LENGTH: 5
At about 3 1/2 minutes, the song is standard length. Given the tone of the song, it probably could’ve been neatly extended a bit and still kept an audience and the integrity.
TIME BTWN RELEASES: 6
Mat’s last album was released about a year and a half ago, with a year since the last single. This track was on a tour-only release that came out this past summer.
SEARCHABILITY: 10
No musical competition and no major sites owning this phrase should make the music easily found.
VIBE: 6
Fans of melodic singer-songwriter stuff will likely embrace this song passionately, as the overall sound is very cool, but I don’t know if it has the staying power for repeated listens over other similar songs.
FUTUREHIT POTENTIAL: 56%

NELLY FURTADO “Night Is Young”
INTRO: 2
A very standard 15 second intro that sets the listener up for a very traditional structure.
CHORD CHANGES: 5
The chord progressions don’t change dramatically at any point in the song.
DYNAMICS: 6
Some pretty standard but effective soft to loud techniques bringing rhythms in and out to create variety.
2 MINUTE CHANGEUP: 7
Just past the two minute mark, the percussion drops out and the melody line changes significantly.
HOOKS: 9
The song works because of the hook which repeats both the title as well as the “free, free, free” chant.
ENDING: 4
A very traditional fade does not help give the song a lasting impact upon completion.
LENGTH: 5
The song is 3 1/2 minutes, a fairly standard length that doesn’t really engage the listener enough to truly own the potential time spent
TIME BTWN RELEASES: 7
Nelly released a Spanish-language album last year and then had a song for the Olympics 9 months ago.
SEARCHABILITY: 8
Should be found fairly easily & quickly as it only really competes with a 1935 movie of the same name.
VIBE: 6
Overall, a decent pop song, but its linear nature fails to give it a very memorable presence.
FUTUREHIT POTENTIAL: 59%

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