KANYE WEST, RYE RYE & JULISSA: FUTUREHIT PREDICTIONS

KANYE WEST “Runaway”
INTRO: 3
The solo piano at the start is stark and intriguing and draws you in, but then is squandered by an overly long intro with vocals not hitting until 45 seconds in.
CHORD CHANGES: 2
This is mostly the standard 16-bar loop song that is increasingly finding less favor overall.
DYNAMICS: 6
Starting with the stark piano, and a few other places where the piano gets focused, not the least of which is the ending, there’s some fairly decent engagement here.
2 MINUTE CHANGEUP: 3
With the long intro, this portion of the song happens around the 3 minute mark, which would likely have many causal listeners already tuning out.
HOOKS: 10
When Kanye premiered this song on the MTV Video Music Awards, people immediately gravitated to the strong hook with bold, engaging, somewhat profane lyrics.
ENDING: 4
Ending with a stark piano re-engages the listener at the end, but it also goes for 15 seconds and has a chord resolution making it less subtly memorable.
LENGTH: 9
If you’re gonna like this song, it’s nearly 6 minutes long, and will certainly own the listening experience at that time.
TIME BTWN RELEASES: 10
Kanye has been on a tear releasing songs within weeks of each other. As a result, the music fan is aware he’s got an album and are paying attention.
SEARCHABILITY: 1
Search “Runaway” and you get the Joan Jett band from the 70s. Search “Kanye West Runaway” and you get his “Runaway Love” collaboration with Justin Bieber. Good luck finding this track.
VIBE: 8
The VMA launch drew a lot of attention to the track that instantly made it a hit amongst fans and caused people to know the song in an instant.
FUTUREHIT POTENTIAL: 56%

RYE RYE “Sunshine”
INTRO: 2
A standard 15 second intro that’s made even more listless by nothing more than generic setup of the loop.
CHORD CHANGES: 2
One loop over and over with minimal changeups even in the loop.
DYNAMICS: 1
The song is super flat and doesn’t do much at all.
2 MINUTE CHANGEUP: 2
The 2nd chorus comes in a bit after 2 minutes and just basically has the already slight bass line drop out for very little engagement.
HOOKS: 7
The MIA sung chorus is catchy in a fluffy way and the “Dumm Dumm” 2nd chorus is mildly addicting and memorable even if it annoys you.
ENDING: 10
Short, sweet, and without a chord resolution.
LENGTH: 3
The song doesn’t hit 3 1/2 minutes and feels longer.
TIME BTWN RELEASES: 1
She was signed 2 years ago after a regional hit. A single came out 18 months ago to little notice. The album was pushed back to next year. While still technically a “new artist”, anyone who did become a fan early on has had their patience tried.
SEARCHABILITY: 1
“Sunshine” is no good for obvious reasons. “Sunshine Music” is equally no good. And “Sunshine Song” gets you a Jason Mraz tune.
VIBE: 2
I doubt even MIA being on the track and it being her label will help this one.
FUTUREHIT POTENTIAL: 31%

JULISSA “No One Lovelier (Forever)”
INTRO: 8
Engages the listener with a tight 8 second intro.
CHORD CHANGES: 5
Pretty standard chord changes that are standard throughout.
DYNAMICS: 7
Decent dynamic change ups throughout the song and several buildups make it work. Crunchy pop/rock guitar in the chorus also adds a dynamic edge.
2 MINUTE CHANGEUP: 7
Happens a bit after the two minute mark. Sharp dynamic drop off with no chord changes, but it does offer a buildup.
HOOKS: 7
Pretty standard, but effective hit song structure. A little extra points for the “No More Lovelier” repetition in the bridge adding to the “Forever” repetition in the chorus.
ENDING: 7
Ends without a chord resolution, though it also fades out a bit.
LENGTH: 6
Solid 3 1/2 minute pop song length engages and doesn’t overstay its welcome.
TIME BTWN RELEASES: 3
Her last major release was over 2 years ago, but it was an award winning one.
SEARCHABILITY: 4
“Lovelier Than You” turns up her song in some places, but it’s mixed in with songs by other artists. “Forever” doesn’t even turn up any music results. Not to mention several artists named Julissa.
VIBE: 9
Julissa’s first foray into an English track after years as a Latin Christian artist is certain to command attention. It’s very tightly arranged, singable, and hits the high points desired by the genre.
FUTUREHIT POTENTIAL: 63%

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One Response to “KANYE WEST, RYE RYE & JULISSA: FUTUREHIT PREDICTIONS”

  1. Anisa Lancione January 5, 2011 at 8:23 pm # Reply

    Mena likes the Julissa song.

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