JARON AND THE SHORT ROAD TO A HIT

I’d like to think that Futurehit.DNA had something to do with the song “I Pray For You” by Jaron and the Long Road To Love. And for sure, it’s at least a LITTLE something, as Jaron was kind enough to include the book as a cameo in the first video for the song. As I recall it, Jaron and I had drinks one night where we discussed the book and the energy practically was bursting out of him as we talked. Less than a month later, he emailed me an MP3 of “I Pray For You” which did have a ton of the Futurehit elements. The creativity is all Jaron, but I think Futurehit.DNA had some influence and here’s how:

SHORT INTRO
The intro of a church organ is barely 2 seconds in when Jaron starts singing the first line.

IMPACTFUL INTRO
The first line of “Haven’t been to church since I don’t remember when” really draws the listener in. Since it’s done with sparse instrumentation, the dynamics when the full band appears is that much stronger.

DYNAMIC PAUSE
Creating a literal pause between the intro/1st verse and the 1st chorus forces the listener to pay attention to the chorus just before it starts while also accenting the double entendre humor.

CHANGE UP AT 2 MINUTES
At exactly 2 minutes and 5 seconds, when Jaron goes to the instrumental bridge, he not only changes the chord progression, but he also adds in Beatlesque horns out of nowhere forcing a musical twist followed by a dynamic shift in arrangement as the final chorus begins.

REPETITION
Jaron doesn’t repeat the song title over and over, but he made the song a “list” and repeats the “I Pray” hook 15 times so you are certainly familiar with the song title.

MULTIPLE VERSIONS
In 5 months, Jaron has made 2 official videos, several live videos, and some acoustic versions of the songs. He’s also gotten out other tracks via his Twitter account so fans are continually engaged in new music.

The net result is that the song, while still climbing the Country radio charts, is currently a Top 5 Country song at iTunes and has already sold 200,000 downloads. And this is just as national exposure truly begins to kick in. It’s a mass-appeal song that requires one listen to grasp it and want to hear it again. Glad the book helped and thanks for the cameo.

One Response to “JARON AND THE SHORT ROAD TO A HIT”

  1. greg April 28, 2010 at 4:31 am # Reply

    Hey Jay, I enjoyed your book … but this song has to be one of the most insincere peices of crap i’ve heard in yonks … how can people engage with this ? … surely a song has to show some fragility … its like one of these preachers on the “God” TV channels … all they’re doing is trying to get ur money … horrible, truely horrible. try this …

    http://wearehunted.com/music/news/Horse_Feathers_-_Belly_of_June_%28single%29/

    … much better :) Greg

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